Graphic design is the art of using visuals and text to convey ideas. Businesses often hire graphic designers to help them promote their business through signs, brochures, menus, websites and more. If you are a business owner and need to hire a graphic designer to help your business, you need to make sure that you know what type of graphic design that you need to be done. Here are the four primary types of graphic design that your business may need.
Image-Based Graphic Design
The first type of graphic design is image-based graphic design. As the name implies, this type of graphic design focuses on how to use images to convey a message. These images can come from real photographs that are edited and fixed to convey a particular message. Or these images may be drawn and created completely by the graphic designer that you hire.
These images can be used in advertising for your business or on your website.
Type-Based Graphic Design
The second type of graphic design is type-based graphic design. This style of graphic design works specifically with special fonts, typography and hand-creating lettering to grab your attention. Additionally, type-based graphic design incorporates specific and custom colors to complement the special fonts and lettering used.
This type of graphic design is used when you need to create a new sign for your business or to create a unique menu or display of information inside of your business.
Image And Type Graphic Design
Although there are some graphic designers who only do image-based graphic design or type-based graphic design, it is much more common to find graphic designers who combine both types of work together. This can help you create meaningful advertisements and signs for your business that rely on both images and text to convey your message.
Symbols And Logo Graphic Design
Finally, the fourth major type of graphic design is symbol and logo design. This type of graphic design is focused specifically on creating an identity for your brand or for your business using symbols and logos. This type of design may incorporate elements of all three previous types of graphic design and use information about marketing research to help you create an identity for your business, and create branding material, such as symbols and logos that can be associated with your business and brand image.
Before you start calling up graphic designers, make sure you know what type of graphic design that you are looking for. That way, when you do start calling graphic designers, you can specifically ask and see if they create the type of graphic designs that your business needs. Contact a local outlet, such as Scan Copy Print Inc, for further assistance.