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4 Main Types Of Graphic Design

Graphic design is the art of using visuals and text to convey ideas. Businesses often hire graphic designers to help them promote their business through signs, brochures, menus, websites and more. If you are a business owner and need to hire a graphic designer to help your business, you need to make sure that you know what type of graphic design that you need to be done. Here are the four primary types of graphic design that your business may need.   

Image-Based Graphic Design

The first type of graphic design is image-based graphic design. As the name implies, this type of graphic design focuses on how to use images to convey a message. These images can come from real photographs that are edited and fixed to convey a particular message. Or these images may be drawn and created completely by the graphic designer that you hire. 

These images can be used in advertising for your business or on your website.

Type-Based Graphic Design

The second type of graphic design is type-based graphic design. This style of graphic design works specifically with special fonts, typography and hand-creating lettering to grab your attention. Additionally, type-based graphic design incorporates specific and custom colors to complement the special fonts and lettering used.

This type of graphic design is used when you need to create a new sign for your business or to create a unique menu or display of information inside of your business.

Image And Type Graphic Design

Although there are some graphic designers who only do image-based graphic design or type-based graphic design, it is much more common to find graphic designers who combine both types of work together. This can help you create meaningful advertisements and signs for your business that rely on both images and text to convey your message.

Symbols And Logo Graphic Design

Finally, the fourth major type of graphic design is symbol and logo design. This type of graphic design is focused specifically on creating an identity for your brand or for your business using symbols and logos. This type of design may incorporate elements of all three previous types of graphic design and use information about marketing research to help you create an identity for your business, and create branding material, such as symbols and logos that can be associated with your business and brand image.

Before you start calling up graphic designers, make sure you know what type of graphic design that you are looking for. That way, when you do start calling graphic designers, you can specifically ask and see if they create the type of graphic designs that your business needs. Contact a local outlet, such as Scan Copy Print Inc, for further assistance.

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VoIP Telephone Systems: Exploring The Pros And Cons

VoIP (Voice Over Internet Protocol) systems are among the most beneficial options business owners have available to them when selecting a phone system for their business communication needs (from professionals such as CommPro Communication Specialists). However, like all phone systems, VoIP systems will come along with both pros and cons that must be considered. Consequently, these systems may not be right for everyone. Taking the time to review both the good and bad features outlined below can help you to determine whether or not a VoIP system is right for you.

The Pros

There are several impressive benefits that come along with installing a VoIP phone system. These benefits include:

  1. Cost Efficient – A VoIP system allows you to operate a virtually unlimited number of business phone lines for one flat rate each month. This opportunity is far more affordable than paying to connect multiple dedicated phone lines through your local phone company, especially if your business requires the use of a multiple line call center.
  2. Mobility – VoIP systems can be used anywhere that you have access to a reliable internet connection. Consequently, these systems are perfect for companies that often take their business on the road. This feature will also allow you to keep in touch with customers, suppliers, and employees even when you are away from the office without the need to provide them with your personal phone number. Instead, you can simply use your VoIP connection to answer your personal business line from a remote location.
  3. Expansion Potential – A VoIP system can be expanded to include as many lines as you require, as well as incorporating any additional media that you may require. For instance, many VoIP systems will not only offer voice service, but fax, video, and email services as well. The use of multiple media sources as part of your VoIP system can help to greatly improve the quality of your business communications.

The Cons

There are also a few disadvantages that you should be aware of before choosing to install a VoIP system. These disadvantages include:

  1. Need For Equipment – A VoIP system will require the use of special equipment in order to adapt your traditional phones to work with your internet connection. While this equipment will typically represent a one time cost, it can greatly increase the upfront investment that these systems will require.
  2. Need For Internet Connection – Your VoIP phone services will only be as reliable as your internet connection. Consequently, if you experience frequent service outages or a lagging connection, you could find that a VoIP system does not provide you with the voice quality and reliability that your business demands.

The Bottom Line

While VoIP systems are an extremely beneficial option for most business owners, these systems will not be right for everyone. For instance, a warehouse that does routinely make use of a high speed internet connection may find that a VoIP system requires them to invest in equipment and services that they would not otherwise need.

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Start Your Home Security At Your Driveway

Home security is likely one of the most important elements of your home. Without it, you could be an easy target for burglaries and home invasions. One area of your property that is oftentimes neglected is the driveway. Here, you will learn a few of the security options available for your driveway.

Security Gates

One of the most effective ways to eliminate trespassing by means of your driveway is by installing security gates at the entrance. These gates will only open and close if you press a button from your home or use a remote from within your car. Visitors will be required to use a call box to buzz the house to gain access to your home. Security gates come in a variety of styles. You can choose an elegant design that really stands out and adds architectural beauty to your home, or a basic chain-link fence that really only secures the property. Security gates are only truly effective if you enclose your property with fencing. Property that is fenced in is less likely to be targeted for a burglary or intrusion. Criminals are looking for an easy target with an easy exit.

Rubber Hose Alarms

Rubber hose alarms are probably the most affordable and simple option of driveway security. The driveway has a rubber hose that runs across it and connects to a bell. When a car drives over the rubber hose, the air pressure from inside the hose causes the bell to ring. This will alert you of any approaching vehicles so you can check to see if you know the visitor before they reach your home.

Metal Sensing Alarms

This type of driveway alarm system is effective in alerting you if a vehicle enters your driveway. It will not be triggered if a person walks on the driveway. This is a great option for homeowners with pets or that have wild animals around their property through the day.

Infrared Alarms

This is one of the most advanced forms of driveway security. Infrared sensors are positioned to detect the movement of any warm bodies or vehicles on your driveway. This will effectively sound an alarm if a person approaches your house on foot or in their car. Unfortunately, these alarms do sound if they pick up movement of a stray dog or a raccoon in your driveway.  

Talk with a local home security company like to learn more about improving the security of your home.

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How CB Radios Can Help You In An Emergency

CB radios were a popular item in the seventies and eighties to use as a method of communication. With the technological advances in the decades afterward, cellular telephones have  become the main way people communicate when outside of the home. CB radios, however, can still be a useful item to have around. Here are some of the reasons you may want to look into having a CB radio of your own.

Cell Service Interruption

In an emergency, cell phone use is over-utilized, making it sometimes feel impossible to get through to loved ones when you need to most. Unfortunately, if an emergency were to occur, the first thing people would do would be to grab their phone to call to see if their friends and family are safe from harm. If you had a CB radio and you were trying to reach someone in the same area, you would be able to get through without worry.

The frequencies used on CB radios are different from what cell towers use, so you would have no trouble reaching out. For this reason, it would be a great idea to have a CB radio installed in your vehicle, as well as in any other family member’s vehicle. You would be able to predetermine a channel you would use in case of an emergency, and if something were to happen, all would know to get on this channel to make contact.

On The Road

If you are not someone who normally carries a cell phone, or if you fear you will be traveling in an area where cell service is not strong enough to get a good signal, having a CB radio can give you the peace of mind that you will be able to call for help if you need it. A CB radio can come in handy if you have a flat tire, run out of gas, or if you get into a fender-bender. You would be able to call for help on any channel and someone will most likely get back to you quickly to help you get authorities to your area.

You can get on the truck driver channel to ask how road conditions are and to find out about construction that may be ahead. If you need to make a detour or you get lost, a CB radio would be helpful in asking someone else on the road to give you directions to get you going to the proper place. Talk to a profesional like Western Midland Communications Ltd for more information.

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5 Simple Ways To “Go Green” At The Office

Just about everyone today is worried about their “carbon footprint,” or their impact on the overall environment. This is true at the office, where even a small company can produce a tremendous amount of waste and pollution through their everyday processes and procedures. If you want to introduce greener measures for your office, consider five simple ways to do this:

1. Buy used printers and other equipment

One reason this is so beneficial for the environment is that it keeps these used printers out of landfills, which is where they usually wind up when they cannot find buyers. It also cuts down on the pollution created when new printers are manufactured. If you’re worried about quality, look for a printer with a warranty so you know the re-seller will stand behind their product.

2. Refill your ink cartridges

Refilling your ink cartridges rather than buying new saves you money and it also saves the planet. Fewer cartridges will wind up in the rubbish, and even if you have cartridges recycled, the recycling process itself creates pollution from the energy it requires. By refilling your ink cartridges every time they get dry or low on ink, you benefit yourself and the environment.

3. Put out a number of recycling bins in the office

Employees often fail to recycle because it’s so inconvenient, whereas putting items in the trash is quick and easy for them. To encourage them to recycle as much as possible, create recycling stations at various points in the office that are convenient for everyone. If your employees don’t need to go far to put their bottles and aluminum cans in a recycling bin, they’re more likely to wind up there.

4. Have someone pick up the recycling for the company

Another way to encourage employees to recycle is to have someone pick up their recyclable materials from their cubicles or offices. Give employees small bins in which they can put recyclable paper, bottles, and cans and then have an employee walk a trolley or cart around once or twice per day and collect these items. This makes it even easier for employees to keep their things out of the rubbish.

5. Adjust your thermostats

Heating and cooling an office when it’s empty is a waste of money and energy. If you have certain employees who work overtime and you’re using your utilities just for them, rethink your seating arrangement and have them move to one part of the office and then use a zone thermostat for that part alone. Any and all adjustments you make to the utilities you use will ensure you’re using less energy and in turn, are creating less pollution.

If you need help, try ocntacting a company that can help you to learn better ways to manage your printer supplies.

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4 Of The Worst Graphic Design Mistakes To Avoid

As a graphic designer, you no doubt take your craft seriously. Creating visual message through design is not a task that everyone could master. However, did you know that there are some graphic design mistakes that you could be making inadvertently? Here are the top four graphic design mistakes that you should avoid.

Going Crazy with Fonts

Yes, today more than ever, there is a huge repository of free fonts available to you. However, this does not mean that you have to use each one in your design. It is important that your design convey a message. If you use too many different types of fonts in its execution, the result could be a busy piece. You should use no more than two types of fonts when creating a design. Controlling your use of funds will convey your message clearly and succinctly.

Over Doing It with Images

So you found a secret source for free stock images. This does not mean that you have to go overboard and incorporate too many images in your design. The only thing that too many stock images will do to your design is add confusion. Use your images selectively so that they deliver on the stated message.

Incorrectly Saving Your Files

When you are working with many moving pieces such as in graphic design, you may forget how to save these pieces in the right format. As a rule of thumb, you should save RGB for online work and CMYK for hardcopy print documents. Saving your files in the right format will ensure that the resulting design will display as intended.

Not Understanding the Client’s Instructions

As a graphic designer, don’t let your imagination get the best of you. Look at the stated instructions from your client and make sure that you execute them to perfection. If you do not understand anything, make sure that you clarify it before you start the process of design. The last thing that you want to do is get midway through a design, and then find out that it was not what your client wanted.

If you avoid the preceding four mistakes, you’ll be well on your way to establishing yourself as a serious graphic designer. Following these best practices, you could boldly make your visual statements without having to worry of pitfalls. Your clients will thank you. Most importantly, you will be able to accept any design challenge with confidence knowing that each piece will be a job well done.

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Observe Your Child’s Hearing At Home Before You Go In For A Hearing Test

If you are worried that your toddler may not have perfect hearing, you need to schedule a hearing test with your pediatrician right away. Before you go in for the hearing test, you can help your pediatrician out by doing these simple and primarily observation-based hearing tests at home. This will help your pediatrician understand what is happening with your child and why you are concerned.

Pay Attention To How Your Child Speaks

If you spend time around other toddlers who are in the same age range as your child, observe how they talk and how your child talks. Oftentimes, children with hearing loss speak both later and slower than children without hearing loss. However, it is important to remember that all children do not develop at the same rate, and being a slow speaker may not necessarily signal hearing loss.

For one day, try writing down the sounds and words that your toddler tries to say. This will be most helpful for your pediatrician. It can be hard to remember what your toddler actually says when you are sitting in the doctor’s office. If you make a list of what they can say and the sound they try to make, your doctor can let you know if they are developmentally on track.

Pay Attention To How Your Child Reacts To Loud Noises

Watch how your child reacts to loud noises. Most toddlers are startled by loud noises. You will see their facial expression change. They may also turn to the sound or try to figure out where it is coming from. Write down how your child reacts to loud noises.

Pay Attention To How Your Child Reacts To Soft Noises

People tend to naturally try and see how their children respond to loud noises; however, how they respond to soft noises is just as important. Softly say your child’s name when you are behind them and watch how they respond. Your child should turn their head towards your voice. Try softly saying their name from both sides of their head; this will give you an idea if their hearing is stronger on one side.

Pay Attention To How Your Child Responds To Songs And Stories

Watch how your toddler responds to songs and sounds. Most young children can listen and become engaged with songs and stories. Watch and record how your child responds to songs and stories.

Take all of your observations with you when you go to a doctor (such as one from Audiology Clinic Of Northern Alberta) for the hearing test. Your doctor will most likely ask you questions about how your child interacts with others as well as how they respond to both loud and soft sounds. If you make a conscious effort to observe these things before your child’s hearing test, you will be able to more easily answer the doctor’s questions and share accurate information. 

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